Showing posts with label My Favorite ads. Show all posts
Showing posts with label My Favorite ads. Show all posts
Sunday, 21 August 2011
Tuesday, 16 August 2011
Lateral Thinking Quiz
Lateral Thinking Quiz
The following questions will test your ability to think laterally. If you get more than 50% of these right you're certainly strong on your lateral thinking skills (or maybe you're just good at quizzes!)
- A graduate applying for pilot training with a major airline was asked what he would do if, after a long-haul flight to Sidney, he met the captain wearing a dress in the hotel bar. What would you do?
- What can you hold in your right hand, but not in your left?
- If you have two coins totaling 11p, and one of the coins is not a penny, what are the two coins?
- How many animals of each species did Moses take into the Ark?
- A man built a rectangular house, each side having a southern view. He spotted a bear. What colour was the bear?
- If you were alone in a deserted house at night, and there was an oil lamp, a candle and firewood and you only have one match, which would you light first?
- What can you put in a wooden box that would make it lighter? The more of them you put in the lighter it becomes, yet the box stays empty.
- Which side of a cat contains the most hair?
- The 60th and 62nd British Prime Ministers of the UK had the same mother and father, but were not brothers. How do you account for this?
- How many birthdays does a typical woman have?
- Why can't a man living in Canterbury be buried west of the River Stour?
- Divide 40 by half and add ten. What is the answer?
- To the nearest cubic centimetre, how much soil is there in a 3m x 2m x 2m hole?
- Is it legal for a man to marry his widow's sister?
- If you drove a coach leaving Canterbury with 35 passengers, dropped off 6 and picked up 2 at Faversham, picked up 9 more at Sittingbourne, dropped off 3 at Chatham, and then drove on to arrive in London 40 minutes later, what would the name of the driver be?
- A woman lives on the tenth floor of a block of flats. Every morning she takes the lift down to the ground floor and goes to work. In the evening, she gets into the lift, and, if there is someone else in the lift she goes back to her floor directly. Otherwise, she goes to the eighth floor and walks up two flights of stairs to her flat. How do you explain this?
- A window cleaner is cleaning the windows on the 25th floor of a skyscraper, when he slips and falls. He is not wearing a safety harness and nothing slows his fall, yet he suffered no injuries. Explain.
- The band of stars across the night sky is called the "...... Way"?
- Yogurt is made from fermented ........
- What do cows drink?
- A farmer has 15 cows, all but 8 die. How many does he have left?
- If a red house is made of red bricks, and a blue house is made of blue bricks, what is a green house made of?
- In what sport are the shoes made of metal?
- The Zorganian Republic has some very strange customs. Couples only wish to have female children as only females can inherit the family's wealth, so if they have a male child they keep having more children until they have a girl. If they have a girl, they stop having children. What is the ratio of girls to boys in Zorgania?
- If a plane crashes on the Italian/Swiss border, where do you bury the survivors?
- If the hour hand of a clock moves 1/60th of a degree every minute, how many degrees will it move in an hour?
- How many hands does the clock of Big Ben have?
- How many degrees are there between clock hands at 3.15 pm?
- How many times do the hands of a clock overlap in 24 hours?
- John's mother has 3 children, one is named April, one is named May. What is the third one named?
- A cowboy rode into town on Friday, spent one night there, and left on Friday. How do you account for this?
- How can you throw a ball as hard as you can, and make it stop and return to you, without hitting anything and with nothing attached to it?
- Using just ONE straight cut, how can you cut a rectangular cake into two equal parts when a rectangular piece has already been removed from it?
- A man went into a store to buy an item. He asked the assistant:
"How much does it cost for one?"
The assistant replied 2 pounds, Sir"
"And how much for 10?"
The assistant replied "£4"
"How much for 100?"
He got the reply "£6"
What was the man buying?
One student, desperate to get into advertising, had been rejected by the main London agencies, so he decided to try a different approach. He bought some pink envelopes and a small bottle of expensive perfume. He placed his CV in the envelopes and wrote "Private" on the outside. He liberally sprinkled the envelopes with scent and posted them to the senior agency partner in several of the biggest agencies. When it arrived, nobody dared to open the letters and the graduate was offered several interviews - presumably for his daring. Note that, we don't recommend this approach!
Answers:
- Offer to buy her a drink! The captain was of course a woman. Many airlines are now hot on equal opportunities and a candidate who had difficulty envisaging that an airline captain might be female would not go very far!
- Your left hand, forearm or elbow.
- 10p and 1p - the other coin can be a penny!
- None. NOAH built the Ark
- White. Only at the North Pole can all four walls be facing South.
- The match!
- Holes
- The outside
- Churchill was Prime Minister twice, from 1940 to 45 and from 1951 to 55.
- One
- Because he is still alive .
- 90. Dividing by half is the same as multiplying by 2.
- None - it's a hole!
- No - because he's dead
- YOU are the driver!
- The woman is of small stature and couldn't reach the upper lift buttons.
- He was cleaning the inside of the windows.
- Milky Way
- Milk
- Water. After the previous two questions, did you answer milk?
- Eight
- Glass
- Horse racing; or other horse sports
- About 1 to 1. Any birth will always have a 50% chance of being male or female.
- You don't bury survivors!
- One
- Eight: there are four faces on Big Ben (see the picture to the right)
- Not zero degrees as you might at first think. The minute hand will be at 15 minutes (90 degrees clockwise from vertical) but the hour hand will have progressed to one quarter of the distance between 3 pm and 4 pm. Each hour represents 30 degrees (360 / 12), so one quarter of an hour equals 7.5 degrees. So the minute hand will be at 97.5 degrees: a 7.5 degree difference between the hands.
- 22: the minute hand will go round the dial 24 times, but the hour hand will also complete two circuits. 24 minus 2 equals 22.
- John
- His horse was named Friday
- Go outside and throw it upwards.
- Cut it horizontally half way up (i.e. parallel to the top) . See right
- House numbers.
Score
- Over 30. You are a true lateral thinking Guru. Edward De Bono would be proud of you. Or maybe you are the man himself.
- 25 to 30. Very good.
- 20 to 24. Quite good.
- 15 to 19. Average.
- Under 15 - watch The Matrix, the Simpsons and Dr Who a few more times.
Here are some web sites which will allow you to take this further.
- For some more logic problems see our Case Interviews page
- Timed verbal logical reasoning test
- Creative Careers Search Page - how to network effectively.
- Institute of Practitioners in Advertising Diagonal Thinking Self-assessment Tool
- IPA Copywriting Test
- The most difficult application forms
- Edward De Bono: the "inventor" of lateral thinking www.edwdebono.com/debono/lateral.htm
Saturday, 13 August 2011
Monday, 9 May 2011
Monday, 18 April 2011
A LETTER FROM A GIRL TO JRD TATA IN 1974
THE GIRL WRITING AS HERSELF....
It was probably the April of 1974. Bangalore was getting warm and gulmohars were blooming at the IISc campus. I was the only girl in my postgraduate department and was staying at the ladies' hostel. Other girls were pursuing research in different departments of Science. I was looking forward to going abroad to complete a doctorate in computer science. I had been offered scholarships from Universities in the US... I had not thought of taking up a job in India.
One day, while on the way to my hostel from our lecture-hall complex, I saw an advertisement on the notice board. It was a standard job-requirement notice from the famous automobile company Telco (now Tata Motors)... It stated that the company required young, bright engineers, hardworking and with an excellent academic background, etc.
At the bottom was a small line: 'Lady Candidates need not apply.' I read it and was very upset. For the first time in my life I was up against gender discrimination.
Though I was not keen on taking up the job, I saw it as a challenge. I had done extremely well in academics, better than most of my male peers... Little did I know then that in real life academic excellence is not enough to be successful?
After reading the notice I went fuming to my room. I decided to inform the topmost person in Telco's management about the injustice the company was perpetrating. I got a postcard and started to write, but there was a problem: I did not know who headed Telco
I thought it must be one of the Tatas. I knew JRD Tata was the head of the Tata Group; I had seen his pictures in newspapers (actually, Sumant Moolgaokar was the company's chairman then) I took the card, addressed it to JRD and started writing. To this day I remember clearly what I wrote. 'The great Tatas have always been pioneers. They are the people who started the basic infrastructure industries in India, such as iron and steel, chemicals, textiles and locomotives they have cared for higher education in India since 1900 and they were responsible for the establishment of the Indian Institute of Science. Fortunately, I study there. But I am surprised how a company such as Telco is discriminating on the basis of gender.'
I posted the letter and forgot about it. Less than 10 days later, I received a telegram stating that I had to appear for an interview at Telco's Pune facility at the company's expense. I was taken aback by the telegram. My hostel mate told me I should use the opportunity to go to Pune free of cost and buy them the famous Pune saris for cheap! I collected Rs30 each from everyone who wanted a sari when I look back, I feel like laughing at the reasons for my going, but back then they seemed good enough to make the trip.
It was my first visit to Pune and I immediately fell in love with the city.
To this day it remains dear to me. I feel as much at home in Pune as I do in Hubli, my hometown. The place changed my life in so many ways. As directed, I went to Telco's Pimpri office for the interview.
There were six people on the panel and I realized then that this was serious business.
'This is the girl who wrote to JRD,' I heard somebody whisper as soon as I entered the room. By then I knew for sure that I would not get the job. The realization abolished all fear from my mind, so I was rather cool while the interview was being conducted.
Even before the interview started, I reckoned the panel was biased, so I told them, rather impolitely, 'I hope this is only a technical interview.'
They were taken aback by my rudeness, and even today I am ashamed about my attitude. The panel asked me technical questions and I answered all of them.
Then an elderly gentleman with an affectionate voice told me, 'Do you know why we said lady candidates need not apply? The reason is that we have never employed any ladies on the shop floor. This is not a co-ed college; this is a factory. When it comes to academics, you are a first ranker throughout. We appreciate that, but people like you should work in research laboratories.
I was a young girl from small-town Hubli. My world had been a limited place.
I did not know the ways of large corporate houses and their difficulties, so I answered, 'But you must start somewhere, otherwise no woman will ever be able to work in your factories.'
Finally, after a long interview, I was told I had been successful. So this was what the future had in store for me. Never had I thought I would take up a job in Pune. I met a shy young man from Karnataka there, we became good friends and we got married.
It was only after joining Telco that I realized who JRD was: the uncrowned king of Indian industry. Now I was scared, but I did not get to meet him till I was transferred to Bombay. One day I had to show some reports to Mr Moolgaokar, our chairman, who we all knew as SM. I was in his office on the first floor of Bombay House (the Tata headquarters) when, suddenly JRD walked in. That was the first time I saw 'appro JRD'. Appro means 'our' in Gujarati. This was the affectionate term by which people at Bombay House called him. I was feeling very nervous, remembering my postcard episode. SM introduced me nicely, 'Jeh (that's what his close associates called him), this young woman is an engineer and that too a postgraduate.
She is the first woman to work on the Telco shop floor.' JRD looked at me. I was praying he would not ask me any questions about my interview (or the postcard that preceded it).
Thankfully, he didn't. Instead, he remarked. 'It is nice that girls are getting into engineering in our country. By the way, what is your name?'
'When I joined Telco I was Sudha Kulkarni, Sir,' I replied. 'Now I am Sudha Murthy.' He smiled and kindly smile and started a discussion with SM. As for me, I almost ran out of the room.
After that I used to see JRD on and off. He was the Tata Group chairman and I was merely an engineer. There was nothing that we had in common. I was in awe of him.
One day I was waiting for Murthy, my husband, to pick me up after office hours. To my surprise I saw JRD standing next to me. I did not know how to react. Yet again I started worrying about that postcard. Looking back, I realize JRD had forgotten about it. It must have been a small incident for him, but not so for me.
'Young lady, why are you here?' he asked. 'Office time is over.' I said, 'Sir, I'm waiting for my husband to come and pick me up.' JRD said, 'It is getting dark and there's no one in the corridor.
I'll wait with you till your husband comes.'
I was quite used to waiting for Murthy, but having JRD waiting alongside made me extremely uncomfortable.
I was nervous. Out of the corner of my eye I looked at him. He wore a simple white pant and shirt. He was old, yet his face was glowing. There wasn't any air of superiority about him. I was thinking, 'Look at this person. He is a chairman, a well-respected man in our country and he is waiting for the sake of an ordinary employee.'
Then I saw Murthy and I rushed out. JRD called and said, 'Young lady, tell your husband never to make his wife wait again.' In 1982 I had to resign from my job at Telco. I was reluctant to go, but I really did not have a choice. I was coming down the steps of Bombay House after wrapping up my final settlement when I saw JRD coming up. He was absorbed in thought. I wanted to say goodbye to him, so I stopped. He saw me and paused.
Gently, he said, 'So what are you doing, Mrs. Kulkarni?' (That was the way he always addressed me.) 'Sir, I am leaving Telco.'
'Where are you going?' he asked. 'Pune, Sir. My husband is starting a company called Infosys and I'm shifting to Pune.'
'Oh! And what will you do when you are successful.'
'Sir, I don't know whether we will be successful.' 'Never start with diffidence,' he advised me 'Always start with confidence. When you are successful you must give back to society. Society gives us so much; we must reciprocate. Wish you all the best.'
Then JRD continued walking up the stairs. I stood there for what seemed like a millennium. That was the last time I saw him alive.
Many years later I met Ratan Tata in the same Bombay House, occupying the chair JRD once did. I told him of my many sweet memories of working with Telco. Later, he wrote to me, 'It was nice hearing about Jeh from you. The sad part is that he's not alive to see you today.'
I consider JRD a great man because, despite being an extremely busy person, he valued one postcard written by a young girl seeking justice. He must have received thousands of letters everyday. He could have thrown mine away, but he didn't do that. He respected the intentions of that unknown girl, who had neither influence nor money, and gave her an opportunity in his company. He did not merely give her a job; he changed her life and mindset forever.
Close to 50 per cent of the students in today's engineering colleges are girls. And there are women on the shop floor in many industry segments. I see these changes and I think of JRD. If at all time stops and asks me what I want from life, I would say I wish JRD were alive today to see how the company we started has grown. He would have enjoyed it wholeheartedly.
My love and respect for the House of Tata remains undiminished by the passage of time. I always looked up to JRD. I saw him as a role model for his simplicity, his generosity, his kindness and the care he took of his employees. Those blue eyes always reminded me of the sky; they had the same vastness and magnificence. (Sudha Murthy is a widely published writer and chairperson of the Infosys Foundation involved in a number of social development initiatives. Infosys chairman Narayana Murthy is her husband.)
Article sourced from: Lasting Legacies (Tata Review- Special Commemorative Issue 2004), brought out by the house of Tatas to commemorate the 100th birth anniversary of JRD Tata on July 29, 2004 .
It was probably the April of 1974. Bangalore was getting warm and gulmohars were blooming at the IISc campus. I was the only girl in my postgraduate department and was staying at the ladies' hostel. Other girls were pursuing research in different departments of Science. I was looking forward to going abroad to complete a doctorate in computer science. I had been offered scholarships from Universities in the US... I had not thought of taking up a job in India.
One day, while on the way to my hostel from our lecture-hall complex, I saw an advertisement on the notice board. It was a standard job-requirement notice from the famous automobile company Telco (now Tata Motors)... It stated that the company required young, bright engineers, hardworking and with an excellent academic background, etc.
At the bottom was a small line: 'Lady Candidates need not apply.' I read it and was very upset. For the first time in my life I was up against gender discrimination.
Though I was not keen on taking up the job, I saw it as a challenge. I had done extremely well in academics, better than most of my male peers... Little did I know then that in real life academic excellence is not enough to be successful?
After reading the notice I went fuming to my room. I decided to inform the topmost person in Telco's management about the injustice the company was perpetrating. I got a postcard and started to write, but there was a problem: I did not know who headed Telco
I thought it must be one of the Tatas. I knew JRD Tata was the head of the Tata Group; I had seen his pictures in newspapers (actually, Sumant Moolgaokar was the company's chairman then) I took the card, addressed it to JRD and started writing. To this day I remember clearly what I wrote. 'The great Tatas have always been pioneers. They are the people who started the basic infrastructure industries in India, such as iron and steel, chemicals, textiles and locomotives they have cared for higher education in India since 1900 and they were responsible for the establishment of the Indian Institute of Science. Fortunately, I study there. But I am surprised how a company such as Telco is discriminating on the basis of gender.'
I posted the letter and forgot about it. Less than 10 days later, I received a telegram stating that I had to appear for an interview at Telco's Pune facility at the company's expense. I was taken aback by the telegram. My hostel mate told me I should use the opportunity to go to Pune free of cost and buy them the famous Pune saris for cheap! I collected Rs30 each from everyone who wanted a sari when I look back, I feel like laughing at the reasons for my going, but back then they seemed good enough to make the trip.
It was my first visit to Pune and I immediately fell in love with the city.
To this day it remains dear to me. I feel as much at home in Pune as I do in Hubli, my hometown. The place changed my life in so many ways. As directed, I went to Telco's Pimpri office for the interview.
There were six people on the panel and I realized then that this was serious business.
'This is the girl who wrote to JRD,' I heard somebody whisper as soon as I entered the room. By then I knew for sure that I would not get the job. The realization abolished all fear from my mind, so I was rather cool while the interview was being conducted.
Even before the interview started, I reckoned the panel was biased, so I told them, rather impolitely, 'I hope this is only a technical interview.'
They were taken aback by my rudeness, and even today I am ashamed about my attitude. The panel asked me technical questions and I answered all of them.
Then an elderly gentleman with an affectionate voice told me, 'Do you know why we said lady candidates need not apply? The reason is that we have never employed any ladies on the shop floor. This is not a co-ed college; this is a factory. When it comes to academics, you are a first ranker throughout. We appreciate that, but people like you should work in research laboratories.
I was a young girl from small-town Hubli. My world had been a limited place.
I did not know the ways of large corporate houses and their difficulties, so I answered, 'But you must start somewhere, otherwise no woman will ever be able to work in your factories.'
Finally, after a long interview, I was told I had been successful. So this was what the future had in store for me. Never had I thought I would take up a job in Pune. I met a shy young man from Karnataka there, we became good friends and we got married.
It was only after joining Telco that I realized who JRD was: the uncrowned king of Indian industry. Now I was scared, but I did not get to meet him till I was transferred to Bombay. One day I had to show some reports to Mr Moolgaokar, our chairman, who we all knew as SM. I was in his office on the first floor of Bombay House (the Tata headquarters) when, suddenly JRD walked in. That was the first time I saw 'appro JRD'. Appro means 'our' in Gujarati. This was the affectionate term by which people at Bombay House called him. I was feeling very nervous, remembering my postcard episode. SM introduced me nicely, 'Jeh (that's what his close associates called him), this young woman is an engineer and that too a postgraduate.
She is the first woman to work on the Telco shop floor.' JRD looked at me. I was praying he would not ask me any questions about my interview (or the postcard that preceded it).
Thankfully, he didn't. Instead, he remarked. 'It is nice that girls are getting into engineering in our country. By the way, what is your name?'
'When I joined Telco I was Sudha Kulkarni, Sir,' I replied. 'Now I am Sudha Murthy.' He smiled and kindly smile and started a discussion with SM. As for me, I almost ran out of the room.
After that I used to see JRD on and off. He was the Tata Group chairman and I was merely an engineer. There was nothing that we had in common. I was in awe of him.
One day I was waiting for Murthy, my husband, to pick me up after office hours. To my surprise I saw JRD standing next to me. I did not know how to react. Yet again I started worrying about that postcard. Looking back, I realize JRD had forgotten about it. It must have been a small incident for him, but not so for me.
'Young lady, why are you here?' he asked. 'Office time is over.' I said, 'Sir, I'm waiting for my husband to come and pick me up.' JRD said, 'It is getting dark and there's no one in the corridor.
I'll wait with you till your husband comes.'
I was quite used to waiting for Murthy, but having JRD waiting alongside made me extremely uncomfortable.
I was nervous. Out of the corner of my eye I looked at him. He wore a simple white pant and shirt. He was old, yet his face was glowing. There wasn't any air of superiority about him. I was thinking, 'Look at this person. He is a chairman, a well-respected man in our country and he is waiting for the sake of an ordinary employee.'
Then I saw Murthy and I rushed out. JRD called and said, 'Young lady, tell your husband never to make his wife wait again.' In 1982 I had to resign from my job at Telco. I was reluctant to go, but I really did not have a choice. I was coming down the steps of Bombay House after wrapping up my final settlement when I saw JRD coming up. He was absorbed in thought. I wanted to say goodbye to him, so I stopped. He saw me and paused.
Gently, he said, 'So what are you doing, Mrs. Kulkarni?' (That was the way he always addressed me.) 'Sir, I am leaving Telco.'
'Where are you going?' he asked. 'Pune, Sir. My husband is starting a company called Infosys and I'm shifting to Pune.'
'Oh! And what will you do when you are successful.'
'Sir, I don't know whether we will be successful.' 'Never start with diffidence,' he advised me 'Always start with confidence. When you are successful you must give back to society. Society gives us so much; we must reciprocate. Wish you all the best.'
Then JRD continued walking up the stairs. I stood there for what seemed like a millennium. That was the last time I saw him alive.
Many years later I met Ratan Tata in the same Bombay House, occupying the chair JRD once did. I told him of my many sweet memories of working with Telco. Later, he wrote to me, 'It was nice hearing about Jeh from you. The sad part is that he's not alive to see you today.'
I consider JRD a great man because, despite being an extremely busy person, he valued one postcard written by a young girl seeking justice. He must have received thousands of letters everyday. He could have thrown mine away, but he didn't do that. He respected the intentions of that unknown girl, who had neither influence nor money, and gave her an opportunity in his company. He did not merely give her a job; he changed her life and mindset forever.
Close to 50 per cent of the students in today's engineering colleges are girls. And there are women on the shop floor in many industry segments. I see these changes and I think of JRD. If at all time stops and asks me what I want from life, I would say I wish JRD were alive today to see how the company we started has grown. He would have enjoyed it wholeheartedly.
My love and respect for the House of Tata remains undiminished by the passage of time. I always looked up to JRD. I saw him as a role model for his simplicity, his generosity, his kindness and the care he took of his employees. Those blue eyes always reminded me of the sky; they had the same vastness and magnificence. (Sudha Murthy is a widely published writer and chairperson of the Infosys Foundation involved in a number of social development initiatives. Infosys chairman Narayana Murthy is her husband.)
Article sourced from: Lasting Legacies (Tata Review- Special Commemorative Issue 2004), brought out by the house of Tatas to commemorate the 100th birth anniversary of JRD Tata on July 29, 2004 .
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